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Groundhog Day

Every year on Feb. 2, groundhogs in Canada emerge from burrows to help predict the weather for the coming months. Groundhog Day gives North Americans hope for an early spring — or warnings for an extended winter. Research around the annual tradition suggests that people shouldn't put much stock in the critters' predictions. Still we thought it would be fun to honor this tradition with a Chewigem promotion, either celebrating an early Spring or snuggling in on an extended Winter.

Some interesting stats on the accuracy of our furry friends:

  • Ontario's Wiarton Willi and Nova Scotia's Shubenacadie Sam were only correct 37 per cent of the time
  • Most accurate predictions came from the groundhogs of Yellowknife at 50 percent
  • Sorry Edmonton you were least likely to make correct prediction at 26 percent

Not to make fun of our weather forecasters, but I think their stats on weather predictions are about as good as the groundhogs!

Which 24 hour sales promo we run will be dependent on groundhog Willie's prediction for 2016. (We are going with Willie as he is closest to home for us!)

Sales times will be 8:00am CST Tuesday, Feb 2 to 8:00am CST Wednesday, Feb 3.


Shadow = 20% off regular Chewigem stock items. Willie SAW HIS Shadow! Discount will be made at checkout.
No Shadow = Free Shipping up to $6.00 standard rate.

.... don't let a groundhog tell you when you can put your shorts on for the first time (Huffpost)